July 2018 Blog Report

july 2018 monthly blog report

It feels like so much longer than a month since I wrote my last blog report! This month was definitely full of some ups and downs blog-wise, but I feel like I’m making a lot of progress towards getting my blog to where I want it to be, traffic and monetization-wise. While last month was full of planning and prepping, this month felt like a little bit more execution.

To get it out of the way immediately, my traffic was down this month compared to June. Like, literally cut in half. I felt a bit disappointed and discouraged throughout the month when I didn’t see as big of an increase as I was hoping (and as much as some blog posts and eBooks lead me to expect), and instead saw my traffic plummet. However, I think I’ve pinpointed a lot of areas of opportunity to focus on, as well as learned a lot about how I want to dedicate my time while working on my blog.

Let’s start by going through some stats and numbers, then I’ll end with a review of my last month’s goals, as well as what I hope to achieve in August.

 

July 2018 Blog Stats

Number of Posts: 18

  • Written: 16
  • Reposted from old blog: 2

 

Pageviews: 2,508

july 2018 pageviews

 

June 2018 Pageviews: 5,051

 

Most Viewed Posts:

 

Top Traffic Sources:

  • Pinterest. Just like last month, Pinterest was my number one traffic referral for my blog. While last month I benefited from a viral pin, which accounted for a good chunk of traffic, I didn’t see as big of a spike this month. However, with Tailwind and plans to a/b test some new pin designs, I feel like I can keep growing this channel for a potential of more viral pins.
  • (direct) / (none). This is a frustrating attribute in Google Analytics! Traffic under this channel can mean a lot — this link explains nine reasons why a link might be marked as (direct) / (none), including being typed into the URL bar on a browser, clicked in a messenger app, clicked in a MOBILE APP, etc.
  • Facebook. Facebook groups are still great! I spent some time joining more niche-specific groups, such as fans of Studio Ghibli, more cooking, and planners/bullet journaling. I’ve reduced time spent joining link posts on blog & business-themed groups since I did not see as much traffic payout compared to time spent commenting on them.

 

 

Income: $29.48

  • Affiliates: $27.56
  • Ads: $1.92
    • Google. I stopped including banners within my new posts, just because I didn’t love how it looked. I mentioned in my last post that I was hoping to get closer and closer to a Mediavine account (25,000 views in a 30 day period), and that’s still a major goal of mine even though I took a few steps backward. I just don’t need to push Google ads any further until then.

 

June 2018 Income: $3.47

 

Social Follower Counts: 

To be honest, the only channel that I focused on blog-wise this month was Pinterest, as far as promoting. I did post new blogs (occasionally) on my Facebook, and I know I need to work on getting more followers, but I didn’t have the time to dedicate towards that. Instagram… well, I like keeping Instagram less business-focused and more personal. I’m thinking I saw a decrease in followers there due to people liking my account during a Facebook group link party, and then unfollowing a bit later. Cheaters!

 

Big Wins:

  • Kept blogging! For real. Last month, I was excited to re-start, and when I saw great traffic, I was inspired to keep going. This month, way less traffic, but I kept going. I don’t plan on stopping.
  • Grew my Pinterest monthly views to 399K (compared to 79K on June 30th). I kept up with the tactics in Pinteresting Strategies and used Tailwind every day to help me grow this number.
  • Member of 50 Pinterest group boards, up 16 from last month.

 

July Goals: 

This last month, I hit 3.5 of the 7 goals I set for myself. That’s half!

  • MISSED: Break 12,000 pageviews.
    • Clearly, went down in pageviews. We’ve discussed! We’re moving on!
  • MISSED: Earn enough money to buy a computer desk at IKEA so I don’t totally ruin any progress I made with my neck during my 30 days of yoga. (Around $130.)
    • Not quite, but I did make way more than I did in June!
  • HIT: Write 12 posts. (Not counting the remaining daily yoga posts.)
  • HIT: Master Tailwind and start utilizing Tribes.
  • MISSED: Create an email list and plan strategy for it.
    • I did not even start this. Next month.
  • HIT (KIND OF): Write review posts on the eBooks I purchased: Pinteresting StrategiesHow to Make an Affiliate Sale in 24 Hours, and Breaking the One Percent’s The Perfect Pin.
  • HIT: Continue research on affiliate marketing and eventually transition away from Google ads.

 

August Goals: 

  • Break 8,000 page views. (Maybe a bit more attainable, but still a challenge!)
  • Earn $130/enough to buy a computer desk at IKEA. (Important!)
  • Write 15 posts.
  • Create an email list and plan strategy for it.
  • Use the Yoast SEO plugin to beef up the SEO on all live blog posts.
  • Audit my Pinterest group board list to cull poor performing ones, as well as join at least 10 new, high-quality ones.
  • Write individual posts for Pinteresting StrategiesHow to Make an Affiliate Sale in 24 Hours, and Breaking the One Percent’s The Perfect Pin.
  • Start general Pinterest refresh: create covers for boards, separate out board topics that are too general, and absorb smaller, less updated boards into another one that is appropriate.

 

I think those are very achievable goals! I think a lot of last month was just spent waiting for another pin to go viral to rake in the traffic. When that didn’t happen – and when I didn’t have a very successful Reddit post – I had to start thinking more resourcefully. Passive traffic is a real life thing, but at this point in my blog, I have to work harder at it.

 

Good luck with your goals this August!

 

july 2018 monthly blog report

One thought on “July 2018 Blog Report

  1. Hi Maddy! Thanks so much for the shoutout. Congrats on all your growth — we would love to have you join us at Mediavine. As you mentioned, our threshold is 25k sessions within a 30 day period, which you’ll quickly reach if you keep creating great content!
    Good luck on your goals and we’ll see you soon.
    — Susannah at Mediavine

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